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- BUSINESS, Page 71Business NotesNOVELTIESFor Sale: High-Class Trash
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- Arthur Gross calls himself a "nationally renowned neo-Pop
- artist." What he does, in plain English, is sell trash. Not
- just any trash, to be sure. Gross, 23, rifles through the
- garbage cans of Beverly Hills, ferreting out such choice items
- as receipts from Cartier or cocktail napkins from the Beverly
- Hills Hotel's Polo Lounge. He then packages the debris in a
- clear plastic bag, slaps on a pink and green Beverly Hills Trash
- label and charges $5 for each bag-cum-artwork.
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- Gross refuses to disclose his sales, but says his customers
- include "convenience-store clerks and investment bankers." Not
- everyone is amused. Max Baril, chairman of the Rodeo Drive
- Association, the trade group for the chic thoroughfare, says
- the garbage idea stinks. Says he: "I take great offense that Mr.
- Gross calls our residents filthy." Not even filthy rich?
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